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Hockey? South Of Philly? That’ll NEVER Catch On!
By Jay Busbee | January 23, 2008
Hey, guess what! This weekend is the NHL All-Star Game in Atlanta. (You didn’t know that? For shame.) Anyway, since hockey these days has a lower profile than that “You Are The Weakest Link” chick, they’re pulling out all the stops to make sure you’re aware that, you know, hockey still exists.
To wit: the Versus network’s doing one of those cute new viral marketing schemes that all the kids are talking about these days. But instead of embedding, say, movie trailers in otherwise innocuous sites, they’re going straight at it, asking bloggers to, you know, pony up some bandwidth for the cause.
Nice idea. Then we realized, “Hey! We have a blog!” (Two, actually.) So, here’s one of those fancy little banners for the All-Star Game. Click on it and see what happens:
Sports Gone South. We’ll do anything for free stuff. Especially food. Got any extra cold cuts, Versus?
Topics: hockey |
